Company: Fun.com / HalloweenCostumes.com
Title: Multimedia Coordinator (Photo Shoot Coordinator)
Project WorkflowProduct Brief
Departments: Product Procurement & Development Teams
Task: Create and curate in-demand products.
My role: Discuss and create a product brief by gathering info of the intended vision of the Product Developement Teams.
Then preform a hand-off to the marketing and creative teams as well as management for approvals.
Creative Brief
Departments: Marketing & Creative Teams
Task: Market and analyze demand of products. Then develop a creative conceptual that for content aligning with the vision of the product brief and overall brand.
My role: Discuss the product brief with the Marketing and Creative team leads to come up with a creative brief / conceptual by gathering info of the various team visions.
Then preform a hand-off to the multimedia (photo and video) team as well as management for project approval.
Multimedia Production & Talent Briefs
Departments: Multimedia& Outside Vendors / Talent
Task: Create a setting, storyboard and script
My role: Discuss and develop a plan and itinerary for production including an equipment checklist, shot list, talent booking, talent briefs, scheduling, and set build/location scouting.
Follow through with booking and logistics of event details and maintain the timeline of events on the day of production.
NASCAR - Inflatable Pool Floaties.
Product Brief - Pool Floats officially licensed by NASCAR. Intended for NASCAR fans to purchase through e-commerce websites. Geared for summer season, pools, teens, and adults, etc. Rated for ages 15+
Creative Brief - Audience Statistics - Concept 20-30 somethings enjoying a pool party with friends on a summer day. Relatable styling for audience comparison. Funny and family friendly.
Key idea: A poolside racing competition but on the car shaped floats.
Multimedia Brief - Various marketing and product shots including photos and a video commercial/ad featuring a race among friends at a pool party.
FUN.com Suits - Officially Licensed
Product Brief - Suits designed for nerdy goofy fun. Variety of licensed products including Marvel, Avengers, Doctor Who, & more. Intended for all ages but mostly adults. Going for a subtle / Disney-bounding style for professional & daily wear.
Creative Brief - Create an inclusive variety of people sporting fun suits and coats in everyday settings. Showing a pop of personality in regular moments.
Key Ideas: Business people wearing suits with a touch of personality and prom themed shoot for the more obvious styles.
Multimedia Brief - Various marketing and product shots including outdoor lifestyle shots, meeting room shots, themed studio and lifestyle images. Video shoot of an everyday office superhero.
